søndag, oktober 24, 2010

Facebook

Jeg så filmen om Facebook i går og jeg leste en artikkel i The Daily Beast om Facebook i dag, artikkelen var mer interessant enn filmen.

Det var ikke direkte bortkastet å se hvordan internett med sin ny-het og ennå ubrukte muligheter inviterer til at en datanerd som ser kulturelle behov i rett tid kan få suksess. Men filmen handlet i liten grad om hvilke behov han dekket og hvordan. Og det er begrenset hvor spennende jeg syns det er å se 20-åringers dagligliv på internatet og hvordan de ormer seg sosialt.

For jeg syns filmen behandlet det overfladisk

Det er et slags historisk dokument, ok. Men jeg er overasket over iveren til en del anmeldere, her ved to av dem:

Det hele er elegant satt sammen av regissør David Fincher, med visuelt utsøkte scener og en uimotståelig kombinasjon av smarthet og vittighet. (VG)

Etter å ha bombardert oss med replikker så velskodde og skarpe at jeg faktisk ikke kan huske å ha opplevd noe lignende,.. (Montages)

Da var det mer spennende å lese Tom Webers svar på spørsmålet:
Hvem dukker opp i Facebookfeeden din og hvorfor?

Hvorfor dukker noen venner hyppig opp i feeden, ikke bare i "siste nytt" men også i "toppnyheter"? Alle venners nyheter dukker ikke opp i siste nytt og det er ikke bare de med mange kommentarer som dukker opp i toppnyheter. Det er heller ikke så enkelt som at de du kommuniserer mye med prioriteres.

Så hvordan er det da?

Tom Weber lagde et eksperiment med en nykommer på Facebook for å undersøke hva som skulle til for at han dukket opp i utvalgte venners feeder. Det dreier seg ikke om hvor aktiv du er, men hvordan.

In Most Recent, items are displayed in reverse chronological order. So many users naturally assume that Most Recent contains every update from all of their friends. Not so, as our experiment showed.

5. "Stalking" Your Friends Won't Get You Noticed. Maybe you've fretted about it while poring over photos of an old flame or estranged friend on Facebook—or maybe you've diligently worked to get on someone's radar by clicking all over their page. Do Facebook's mysterious algorithms factor your stealthy interest in another person into that person's news feed?

To find out, our test subject spent several days obsessively checking out the posts and photos of some volunteers who had yet to spy him in their feeds. The result was clear: The stalking accomplished precisely nothing.

6. Having Friends Who Stalk You WILL Help Your Popularity. Stalking does work in the other direction, we found. After Phil spent days posting updates in vain, with most of our volunteers seeing none of them, we tasked a handful of friends to start showing more interest in Phil. Even though he wasn't showing up in their feeds, they sought out his Facebook page repeatedly, clicking on links he had posted and viewing his photos. This was the point at which Phil finally began to break through. It took a few days of constant clicking, but not only did the friends doing the stalking begin to see Phil in their Top News feeds—others who weren't stalking began noticing him as well.

7. Links Trump Status Updates. At various points in our test, Phil switched between writing plain status updates and posting links to content elsewhere on the Web. Even before some of our friends began stalking Phil, for those who were seeing updates from him, links appeared more frequently than status updates—presumably because links are more effective at driving "user engagement," which translates into people spending more time on Facebook.

8. Photos and Videos Trump Links. Here, too, it is likely a matter of engagement. Think about times you've spotted a thumbnail-size photo from a friend in your feed and clicked to see it full-size. Facebook likes clicks, and photos deliver them.

9. The Power of Comments. If items you post attract comments from a few friends, it clearly raises your visibility overall. When our selected volunteers began stalking Phil, he finally appeared to many users for whom he had been a no-show. But when we stopped the stalking and moved on to the next phase of our trial, directing a different group of users to not only look in on Phil but also repeatedly add comments to his items, he surfaced on the feeds of still more friends.

10. Why Facebook Really is Like High School: After weeks of testing and trying everything from having Phil post videos to getting some of his friends to flood him with comments, by the end of our experiment, a few of our volunteers had still literally never seen Phil appear in their feeds, either Top News or Most Recent. These were the "popular kids"—users of Facebook with 600 or more friends. (Conversely, those with only 100 to 200 friends were among the first to spot Phil.)

Hele artikkelen her

2 Kommentarer:

Anonymous ogjegbare sa ...

Ha, nå leser jeg FB-feeden min med nye briller, det er noen perifere folk som dukker opp hele tiden med kjedelige statuser. Sitter det virkelig noen og klikker overalt på profilen deres?? Har de stalkere? Er det derfor?

24 oktober, 2010 23:11  
Blogger fr.martinsen sa ...

I min strøm er det stort sett logisk, stort sett folk jeg er omgås og noen "popular kids" men noen unntak er det.

Og jeg har også lurt litt på de som aldri dukker opp, som jeg igrunnen godt kunne tenke meg å lese en og annen melding fra, hvorfor skjer ikke det. Den var informativ den artikkelen syns jeg.

Dessuten er det nyttig å vite i forhold til jobb-facebooksider: At det er nyttig at vi går inn og ser på bilder og klikker på lenker på disse sidene, da dukker de hyppigere opp i andres feed også.

24 oktober, 2010 23:25  

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